Company & Team
Nati South Africa is an agricultural family business, built on two strong pillars of expertise: the company combines the production and the distribution of one of the healthiest fruits on earth.
For decades, the Villar de Rohde family has been involved in the production and worldwide distribution of high-quality food products.
Lia Villar & Dominicus Rohde
Argentine-German couple with seven children, a son-in-law and a daughter-in-law
The Argentinian Villar family has owned and harvested land in Goya, Corrientes for over 200 years and the German Rohde family has been trading South American and European produce for almost 100 years, primarily selling and distributing wine, beef and other perishable goods. The family has been active in South Africa for over 30 years. The joining of this Argentinian-German family with their South African partner families and their experience has resulted in this agricultural endeavor.
The North West region provides the perfect conditions for growing pecans. Noticing a gap in a continuously growing market for pecan nuts, the management team realized that this would be the perfect opportunity to produce and distribute a finished end-product, not something that is commonly done in South Africa.
Distribution and Marketing
Initially, the distribution is intended to cater to the growing local markets.
The operating families have over 50 years of experience in export and maintain various offices throughout the USA, South America and Europe. There is direct access to leading Pecan traders, as well as leading producers in the USA, food importers and distribution channels in China, Taiwan, Germany, France and Spain.
This allows the company to distribute globally. The fact that the Southern Hemisphere‘s production is offset by half a year to the North American harvest is an additional advantage, leading to higher sales in Northern Hemisphere markets (USA, Asia and Europe).
The demand for Pecans in the world market continues to rise. For the past 30 years, the Pecan nut has benefited from a growing market, the constant increase in demand has exceeded supply, resulting in maximum sales at a high price. While production is estimated to double in the upcoming 15 years, the market demand is forecast to grow by 400% over the same time span.
The main customers are the USA, where Pecans are already part of the daily diet. Demand in China, the second major market, is rapidly rising. The exponential growth of the world population creates the need of even greater amounts of nutrient-rich foods.
An adequate supply of nutrients can only be ensured if especially rich foods, like the Pecan nut, are given a more prominent position in dietary recommendations in the future. In addition, health consciousness grows constantly in industrialized nations and emerging markets. The Pecan nut, as a nutritious and healthy food, embodies the spirit of the time.
Price evolution of in-shell pecans from 1980 to 2018 in USD/kg
Our mission is to develop the most fruitful, sustainable and healthy agricultural business in South Africa, and one of the global leaders in the pecan nuts market.
Nati South Africa links economic attractiveness with environmental sustainability. It proves that exceptional profitability, community involvement and social responsibility can successfully engage with each other.
We base our development and continued growth on five building blocks that represent the ethos of our company and our strengths that will help us become one of the world market leaders in Pecan production:
The leadership team consists of members of the operating partner families from South Africa, Germany, USA and Argentina.
President GSD & CEO,
United States of America
Chief Financial Officer,
Dr. Julian Urquijo
Chief Legal Counsel,
Villar de Rohde
Villar de Rohde
Director, Investor & Community Relations,
The following advisers assist our company:
CHAIRMAN BOARD OF ADVISORS
Dominicus H. Rohde
CEO Siete Marias Group; CEO Pecan Argentina; President of InNuts Investment Fund, Luxembourg; Advisor to Ministry of Agriculture, Government of Corrientes, AR; Member of National Pecan Cluster of Argentina; Member of the German Horticultural Association.
Chartered Accountant and Auditor. Pretoria, South Africa.
Chair of the Advisory Committee of the FECIF, European Federation of Financial Advisors and Financial Intermediaries, Brussels, Belgium.
Managing Partner, Invictas Investment Fund Management, Luxembourg.
Pedrie van der Merwe
Agricultural Manager, Northern Cape, FNB Business, South Africa.
Agustín Perez Bourbon
Agricultural Engineer, Farmer, Pecan Export Expert, Professor at UB University, Buenos Aires, Argentina.
Dr. Jonas Janner Hamann
Agricultural Engineer, Doctor in Pecan Investigation, University of Santa Maria, Rio Grande do Sul, Brazil.
Prof. Dr. Nicolai Worm
Professor at the German University of Applied Sciences for Prevention and Health Management, Germany.
Commercial Attorney and Property Conveyancer, Pretoria, South Africa.
Lawyer Buenos Aires and Hamburg, Argentina and Germany.
Enrique Schinelli Casares
Partner Leonhardt & Dietl, Buenos Aires, Argentina.
Partner PricewaterhouseCoopers, Buenos Aires, Argentina.